Sunkist Giveaway - NYC Street Fair

With the objective of getting Sunkist in front of cynical New Yorkers, I conceived and produced an activation at the largest street fair in New York City. Built around UGO’s mobile gaming truck, we set up shop and handed out thousands of cans of the delicious soda, much to the consternation of adjacent food vendors.

I hired and managed brand ambassadors, delivered talking points, and coordinated a refrigerated box truck located two blocks away to store the cans with regular refills to the street fair location. The truck played our exclusive in-studio music performances as well as featured a sweepstakes on the truck’s PC stations, allowing attendees to enter to win cool Sunkist prizes.