Quake 4 Premiere/ACTIVISION - Digital Life

What do you do when you want to premiere one of the hottest anticipated games of the year? You team up with me!

For the launch of Quake 4, UGO partnered with Activation for the North American reveal of the latest entry in the triple-A game franchise. The activation was held at Digital Life in New York City, and featured our mobile gaming truck with ten PC’s networked together, allowing attendees to play against each other in multiplayer matches for the very first time in the United States. I developed the concept, worked with the game publisher, and produced the activation from planning stages to execution; the highlight was people coming to the event specifically to engage with our truck! Activision got a ton of media from the event, fans loved it…a win for everyone.