MilkPep - TwitchCon San Diego

As the Senior Program Activation Manager for TwitchCon, I helped spearhead a multifaceted brand activation for MilkPep, the company behind Got Milk, who were using the event to relaunch their main campaign as Gonna Need Milk. The activation was built around their presenting sponsorship and featured a custom timed game where players could compete against each other to take home a coveted, influencer-designed trophy and brand-new Sony PS5. We sampled 10,000 cups of chocolate milk, given away for free to attendees, and I provided onsite supervision.