Making of a Concert w/ Taking Back Sunday - LG Electronics

Video-based feature which peeked behind the curtain for a backstage view of the coming-together of a major concert event. To accomplish this, I teamed with platinum-selling band Taking Back Sunday, who were on tour promoting a new album. Interviews were shot with the band, guitar tech, merch guy, lighting tech, and fans, and we also filmed soundcheck. To fully integrate LG into the initiative, we shot photos with LG camera phones, and the fans interviewing the band gave great shout-outs to the mobile company, thanking them for the opportunity to speak to their favorite musicians.

A microsite was created that housed all of the content, which also included band trivia and clips from their most popular tracks. Additionally, there was a sweepstakes element as well, allowing fans to take home an assortment of LG-related prizes.

Conceived idea, booked talent, wrote copy, traveled to Boston with two camera crews to film the concert. Resulted in largest single sales deal in UGO history (over $1M).