Hilton.com Editorial Content Series

With Hilton Hotels wanting to reach the 250,000 fans who attend New York Comic Con, I conceived a content series covering multiple aspects of traveling to NYC for the massive event. We published five articles on such topics as what to do after hours, how to prepare for the show, coolest things to see around the city, and more.

The Articles were published on Hilton’s travel site and promoted via their social channels, and were supported by an extensive ad run across ReedPop’s digital network. I commissioned the writer and worked with them to ensure we were hitting all of the campaign’s goals.