TWitchCon Paris - Crocs

For TwitchCon Paris, Crocs approached us to create a brand experience around their iconic line of footwear. The result was a double-sided activation where the front featured an area for influencers to create custom video content live on Twitch, while the rear featured a 20-foot mural and stations for attendees to design their own jibbitz, small pieces that attach to the shoes. As the Senior Program Activation Manager for TwitchCon, I worked with sales to identify client priorities, priced the activation, and designed the booth.